Cristiano Ronaldo disguises himself and scores for Monster with no paid media.
Imagine Cristiano Ronaldo beefed up with a padded suit, scruffy hair and ratty clothes. Can’t right? Well, that’s exactly how Monster used the world’s highest paid footballer to launch new ROC Live Life Loud brand. Ronaldo in an undesirable avatar doing cool footwork with the ball in downtown Madrid goes unnoticed.
Don’t take a glance at your phone while viewing this ad.
BBDO New York’s ‘Close To Home’ campaign for AT&T makes you think hard even to take a glance at your phone while driving. This online film brings together six characters on a perfectly normal day.
Pause the ad. Read the fine print. Win a holiday for two. Simple!
Crispin Porter + Bogusky has put to test viewers’ eyes rather than their ears with a TV ad covered in legal disclosure that happens to include rules for entering a sweepstakes. Viewers who paused the ad, rather than skipping, learnt how to enter for a chance at a trip for two.
More bang for your bucks with iStock by Getty Images.
Looks like Brazil’s Almap BBDO has actually created epic advertising at non-epic prices for iStock – by Getty Images. This campaign Brilliantly demonstrates how small businesses can create effective and compelling advertising by tapping into royalty free video and image library of iStock.
Read MoreNo more skipping boring ads. As there won’t be any.
D&AD has launched a browser extension that blocks annoying ads and replaces them with great ones. Yes, you read that right. BETC Paris created and developed the plug-in for D&AD. The Ad Filter automatically replaces boring ads with D&AD winners.
Put your hands together for Google’s Project Soli
There’s more you can do with your hands now. Google’s Advanced Technology and Projects Group (ATAP) just changed the way we are going to interact with wearable devices.