BBDO New York’s ‘Close To Home’ campaign for AT&T makes you think hard even to take a glance at your phone while driving. This online film brings together six characters on a perfectly normal day. And before you even realize, just one glace at the phone, while driving, changes everything. Dramatically.

As you’re left feeling devastated, the scene reverses in slow motion and takes you back to the moment just before the collision. The moment when an innocent glance at a phone changed the course of many lives. Such a shocker. The film hits you hard where it’s supposed to.

More so, your negligence can ruin many lives. So please do your bit. Don’t take a glance at your phone while driving – IT CAN BLOODY WAIT.