We Showed Mail It How To Nail It.
Crafting a thoughtful brochure design and content is as important as crafting a good sales pitch. Here’s how we created an impactful brochure for Mail It after a simple yet powerful logo which they loved. Mail It is a courier and mailroom management company, offering services to corporates. Due to the complex nature of their business, Mail It needed to create an easy to understand and comprehensive communication tool for its clients. Our team weaved a beautiful and insightful story that explained the complex workings in a simple and effective manner. After all, first impression matters. So, what will you leave behind for your clients and customers? Simple and effective copy with real life images to create engagement: Taking the ‘About Us’ section beyond the brand – to a point where and how it all started: Vision and values decoded: The work explained: Simplifying the process: Showcasing the growth story: Voila: Mail It!
The Secret Ingredient of B2B marketing
B2B products aren’t perceived to be simple or easily understood by the common man. B2B companies tend to focus only on their products or services and not the company image or brand identity as they feel a lack of connect with the masses. Companies who choose to focus on creating a brand aren’t sure how to go about either. We helped one such B2B company create a strong brand identity across multiple points and simplify what they sell. Company MK Ingredients & Specialities Products Speciality ingredients and chemicals with applications in food and nutrition industry as well as many others like automobile, paints, pharma, home and personal care etc. The Story We created consistent and impactful communication across mediums. Starting from the logo to simplifying the products, we translated the brand essence to the extreme end user and business partners. Offline to Online For the upcoming expo MK was a part of, we started pushing out communication on their LinkedIn page making it easy for business partners and associates to locate them in a cluttered expo. Brand Assets We recreated their brochures to ensure a distinguishing presence during the event. The brochures are being used by the sales force and it continues to create the desired impact. Establishing credibility of 17+ years of expertise. The secret ingredient of a B2B company, like MK, is to simplify and translate what they mean to the world. Bridging the gap between their offline initiatives and the digital mediums further help building a consistent brand identity.
Driving consumer loyalty, the Indian way
ChallengeChanging landscape of the telecom sector in India in the last 1-2 years has forced players to think of consumer loyalty more than ever. For internet service providers (ISPs), pricing and speed have been crucial factors to add and retain consumers. So, ISPs relooked at their broadband plans to be in the game. Challenge Changing landscape of the telecom sector in India in the last 1-2 years has forced players to think of consumer loyalty more than ever. For internet service providers (ISPs), pricing and speed have been crucial factors to add and retain consumers. So, ISPs relooked at their broadband plans to be in the game. Tikona laid down its broadband plans keeping the price factor in mind. All these plans had a clear price advantage if the consumer would sign up for long validity plans like 6 or 12 months. For e.g. in case of the 10 Mbps plans*, if a consumer switched from a monthly to an annual subscription, he would end up enjoying 17 months of usage @Rs.600 per month instead of 12 months usage @Rs.849 per month. This was clearly a huge upside to showcase if customers opted for long validity plans. Upgrading existing monthly subscribers to long term commitments was a challenge we were poised with. Solution Calculations are boring, but savings are not. So, we delved to understand what drives the Indian consumers. We identified some core hooks of the Indian mindset and began exploring how to develop them in a language that an average Indian speaks and visuals that one can relate to. We designed an emailer campaign which would be sustained, consistent and would connect with various facets of the Indian mindset. Jugaad Nothing can describe the Indian mindset better. Always on the lookout for solutions through quick fixes or Jugaads, we would love a simple Jugaad to save on bills. Lambi Soch Think long term, think binoculars. Depicting measurable benefits using binoculars and measuring scale drives home the message. More for Less Unbelievable Truth - Pay less and still get more. Clear benefit illustrated using decreasing size of money bags. Savings Cut the bill short, literally. And using ‘Save Like a Boss’ to create a punch to convey the message.