Think the unthinkable. Do the undoable.
Ever seen an ostrich fly? Well, Samsung made it possible. With the help of VR, an ostrich does the unimaginable. Leo Burnett Chicago makes an ostrich believe that it can spread its wings and fly. Samsung’s ‘ostrich’ commercial is brilliantly directed by Matthijis Van Heinjningen and took home seven prestigious Lions Awards for its creative excellence. Now, here’s some food for thought for small brands: don’t waste time thinking that it can’t be done. Instead, start believing that it can be done. Wake up and smell the coffee. Small brands often operate from the mindset that they don’t stand a chance against the big boys. And that’s because they believe that. They allow themselves to be bullied. Create your own path to market and sell differently. You don’t need a big budget to shatter that mindset. Just give yourself the chance to believe that ‘it can be done.’ Small businesses need to think differently in terms of strategy. They need to be agile, sprint-ready and creatively compete with their big competitors. Be innovative – do things that haven’t been done before. Push the bar. Take risks. Because it can be done, yes it can be done. This also gives the agency the opportunity to create campaigns that truly make a difference by creating disruptive and result-oriented campaigns. After the debacle of Note 7, Samsung deep dives into the basic human urge to strive for the extra-ordinary by demonstrating the company’s commitment to break boundaries and do the incredible. #DoWhatYouCant
Farewell to the forest. Farewell to our future. Farewell to mankind. Farewell to our planet.
Our actions are going to haunt our future generation. This film is a testimony that time is running out. We have to make a choice that’ll allow our future generation to co-exist with nature. We can’t survive alone. This Unilever film scares the living daylights out of you. [tatsu_section padding= "90px 0% 90px 0%"][tatsu_row layout= "1/1"][tatsu_column layout= "1/1"][tatsu_video source= "youtube" url= "https://www.youtube.com/watch?v=xTQXnFsAFXI" animation_type= "fadeIn"][/tatsu_video][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section padding= "90px 0% 90px 0%"][tatsu_row layout= "1/1"][tatsu_column layout= "1/1"][tatsu_text max_width= "" wrap_alignment= "center" animation_type= "fadeIn"] It holds the mirror in front of us, telling us that we need to take responsibility of our actions. Now. Not later. DAVID Buenos Aires, in collaboration with Ogilvy & Mather London, created the film, Farewell to the Forest. What a beautiful concept of showing the plight of a ‘Treefugee’. Farewell to the forest dramatizes the truth that rainforests are no longer the safest place on Earth for trees anymore. Who would have thought so? Well, with 36 football pitches being cleared every minute says it all. Deforestration is nothing but Dehumanisation. Take climate action and sign the Unilever & WWF pledge today to help protect one million trees. For every signature, Unilever and WWF will help protect a tree on your behalf. Let’s build a bright future for our children and generations to come. Click on the link below to know more… https://brightfuture.unilever.com/stories/430791/We-re-not-ready-to-say-farewell-to-our-forests.aspx
Hail O turned 3. And they did the unthinkable.
Hail O decided to have some fun with their customers on their 3rd Birthday. By putting a 3-year-old behind the wheel – probably the youngest taxi driver you’ve ever met. Twin brothers, Kai and Kal, pleasantly surprised the passengers in Ireland when they scheduled a taxi ride via the Hail O App. https://youtu.be/7NDo_M-ewHs While they appeared to be driving the taxi, they were sitting on the lap of the vehicle’s actual driver, their father, who was disguised as the driver’s seat upholstery. The headrest material over his face was made of a thin mesh that allowed him to see and to give cues to the boys. Guns or Knives, the agency behind this idea, managed the hidden-camera stunt. And guess what, customers were rewarded with Hail O mileage credits and the chance to wins trips based on his the distance traveled using the service. Yet again a brilliant idea backed by the willingness of the client to push the creative boundaries. It beautifully drives home the child-like enthusiasm of Hail O by sharing a light-hearted moment with their customers. It certainly makes you smile and want to be in that taxi.
Cristiano Ronaldo disguises himself and scores for Monster with no paid media.
Imagine Cristiano Ronaldo beefed up with a padded suit, scruffy hair and ratty clothes. Can’t right? Well, that’s exactly how Monster used the world’s highest paid footballer to launch new ROC Live Life Loud brand. Ronaldo in an undesirable avatar doing cool footwork with the ball in downtown Madrid goes unnoticed. https://youtu.be/8H_DSErYUZk Ronaldo prompts onlookers to play on by showing off some fancy tricks. In the end, a kid who’s playing along with the strange-looking man, gets the biggest surprise of his life – a chance to meet Cristiano Ronaldo. The stunned kid received an autographed ball as Ronaldo revealed himself by peeling off the beard and wig. What an ingenious way to launch a brand with no paid media push. It racked up 33 million views in two days with over 900,000 shares, 1.4 million likes and 100,000 comments. In just a week, it had close to 9 million views on YouTube. It was a bold move indeed to disguise the celebrity footballer. Most clients would have refused after paying a hefty price to rope in Ronaldo. The brand definitely got the eyeballs it needed. Simply by breaking the codes of advertising.
Don't take a glance at your phone while viewing this ad.
BBDO New York’s ‘Close To Home’ campaign for AT&T makes you think hard even to take a glance at your phone while driving. This online film brings together six characters on a perfectly normal day. And before you even realize, just one glace at the phone, while driving, changes everything. Dramatically. As you’re left feeling devastated, the scene reverses in slow motion and takes you back to the moment just before the collision. The moment when an innocent glance at a phone changed the course of many lives. Such a shocker. The film hits you hard where it’s supposed to. More so, your negligence can ruin many lives. So please do your bit. Don’t take a glance at your phone while driving – IT CAN BLOODY WAIT.