Both clients and advertising agencies need to be aligned on the same page and work closely to achieve this objective. Else, your ad campaign will end up looking like 90% of the advertising campaigns that get churned out every year – trash! And you can’t just blame the agency for it. Clients too are equally responsible for the mess. So if you want your ad campaign to be memorable, it needs to be creatively effective. Here are a few things that can help you get there:
Our actions are going to haunt our future generation. This film is a testimony that time is running out. We have to make a choice that’ll allow our future generation to co-exist with nature. We can’t survive alone. This Unilever film scares the living daylights out of you.
Burger King sent out a proposal for “Peace One Day” to McDonald’s. A proposal to co-create, for the first time ever, just for one day, the McWhopper! Well, if you still don’t know about it, check out for yourself: www.mcwhopper.com (Yeah, seriously!) What a stunt! It was very well done indeed.
D&AD has launched a browser extension that blocks annoying ads and replaces them with great ones. Yes, you read that right. BETC Paris created and developed the plug-in for D&AD. The Ad Filter automatically replaces boring ads with D&AD winners.
There’s more you can do with your hands now. Google’s Advanced Technology and Projects Group (ATAP) just changed the way we are going to interact with wearable devices.
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