How To Make Your Ad Campaign Creatively Effective

Both clients and advertising agencies need to be aligned on the same page and work closely to achieve this objective. Else, your ad campaign will end up looking like 90% of the advertising campaigns that get churned out every year – trash! And you can’t just blame the agency for it. Clients too are equally responsible for the mess. So if you want your ad campaign to be memorable, it needs to be creatively effective. Here are a few things that can help you get there:

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We Showed Mail It How To Nail It.

Crafting a thoughtful brochure design and content is as important as crafting a good sales pitch. Here’s how we created an impactful brochure for Mail It after a simple yet powerful logo which they loved. Mail It is a courier and mailroom management company, offering services to corporates. Due to the complex nature of their business, Mail It needed to create an easy to understand and comprehensive communication tool for its clients. Our team weaved a beautiful and insightful story that explained the complex workings in a simple and effective manner. After all, first impression matters. So, what will you leave behind for your clients and customers?

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The Subtle Art of Listening

‘Kaan khol kar suno!’ Because creativity starts with listening. Ideas are all around us. We just need to make a connect. That’s why one needs to be all ears when others are talking in the room. So that you can draw inspiration and take a leap from there to come up with new ideas and new perspective for your client.

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The Secret Ingredient of B2B marketing

B2B products aren’t perceived to be simple or easily understood by the common man. B2B companies tend to focus only on their products or services and not the company image or brand identity as they feel a lack of connect with the masses. Companies who choose to focus on creating a brand aren’t sure how to go about either. We helped one such B2B company create a strong brand identity across multiple points and simplify what they sell.

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Driving consumer loyalty, the Indian way

ChallengeChanging landscape of the telecom sector in India in the last 1-2 years has forced players to think of consumer loyalty more than ever. For internet service providers (ISPs), pricing and speed have been crucial factors to add and retain consumers. So, ISPs relooked at their broadband plans to be in the game.

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It’s a soap. It’s a bus ticket. And it saves lives.

Can an idea save lives? Well, it can. Here’s the proof. The Asiri Group of Hospitals, one of Sri Lanka’s largest healthcare providers, created more than just awareness about washing hands. From preventing a common cold to protecting a person from hepatitis, washing hands regularly is crucial to maintain good health.Read More

This one’s for the naysayers.

Ignore the naysayers. Just keep doing what you need to do. Just keep doing it. Just do it. That’s what Nike Korea’s new “Just Do It” Campaign “Play Loud” is screaming. This 90 second video by Weiden + Kennedy Tokyo breaks the stereotypical Korean culture of social norms and strict conformity.Read More

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