Both clients and advertising agencies need to be aligned on the same page and work closely to achieve this objective. Else, your ad campaign will end up looking like 90% of the advertising campaigns that get churned out every year – trash! And you can’t just blame the agency for it. Clients too are equally responsible for the mess. So if you want your ad campaign to be memorable, it needs to be creatively effective. Here are a few things that can help you get there:
B2B products aren’t perceived to be simple or easily understood by the common man. B2B companies tend to focus only on their products or services and not the company image or brand identity as they feel a lack of connect with the masses. Companies who choose to focus on creating a brand aren’t sure how to go about either. We helped one such B2B company create a strong brand identity across multiple points and simplify what they sell.
ChallengeChanging landscape of the telecom sector in India in the last 1-2 years has forced players to think of consumer loyalty more than ever. For internet service providers (ISPs), pricing and speed have been crucial factors to add and retain consumers. So, ISPs relooked at their broadband plans to be in the game.
Ever seen an ostrich fly? Well, Samsung made it possible. With the help of VR, an ostrich does the unimaginable. Leo Burnett Chicago makes an ostrich believe that it can spread its wings and fly. Samsung’s ‘ostrich’ commercial is brilliantly directed by Matthijis Van Heinjningen and took home seven prestigious Lions Awards for its creative excellence.
Our actions are going to haunt our future generation. This film is a testimony that time is running out. We have to make a choice that’ll allow our future generation to co-exist with nature. We can’t survive alone. This Unilever film scares the living daylights out of you.
Burger King sent out a proposal for “Peace One Day” to McDonald’s. A proposal to co-create, for the first time ever, just for one day, the McWhopper! Well, if you still don’t know about it, check out for yourself: www.mcwhopper.com (Yeah, seriously!) What a stunt! It was very well done indeed.
Hail O decided to have some fun with their customers on their 3rd Birthday. By putting a 3-year-old behind the wheel – probably the youngest taxi driver you’ve ever met. Twin brothers, Kai and Kal, pleasantly surprised the passengers in Ireland when they scheduled a taxi ride via the Hail O App.
Imagine Cristiano Ronaldo beefed up with a padded suit, scruffy hair and ratty clothes. Can’t right? Well, that’s exactly how Monster used the world’s highest paid footballer to launch new ROC Live Life Loud brand. Ronaldo in an undesirable avatar doing cool footwork with the ball in downtown Madrid goes unnoticed.
D&AD has launched a browser extension that blocks annoying ads and replaces them with great ones. Yes, you read that right. BETC Paris created and developed the plug-in for D&AD. The Ad Filter automatically replaces boring ads with D&AD winners.
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